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Ford, for example, has faced setbacks with the Mustang Mach-E, the F-150 Lightning production being shut down until next year, and the postponement of a three-row SUV. Lincoln, on the other hand, has yet to introduce any EV models. Chrysler's lineup consists of a single hybrid minivan, while Dodge's focus on the internal combustion engine-powered Charger may not translate well to the EV market.
EV Startups Face Their Own Challenges
EV startups, such as Fisker, have also struggled to generate sufficient production volume and offer affordable EVs that appeal to the average consumer. Tesla, the most successful EV startup, has benefited from a decade-plus head start, allowing it to leapfrog its legacy competition. Tesla's international production base, advanced software, and direct-to-consumer sales model have enabled it to generate the production volume needed to achieve higher margins and scale.
Nissan and BYD: Contrasting Fortunes
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