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Players like Jay Morant could generate considerable excitement; however, if these stars are not playing, viewers may resort to only viewing highlights of their performances rather than tuning into entire games. The perception that many games lack competitive appeal exacerbates the situation.
Distribution and Accessibility Issues
The current distribution model of NBA games creates further frustrations for consumers. Viewers now often need multiple subscriptions to different platforms to catch all the games, making it feel cumbersome and expensive. As Shaquille O’Neal pointed out, they would almost be better off purchasing tickets to attend games in person rather than endure the labyrinth of streaming services required to watch from home.