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While Caitlin Clark's cards thrive in today’s market, the world of sports trading cards has evolved significantly over time. In the past, many collectors found their treasures from brands like Fleer, Topps, and Donruss, but those cards often hold little value today due to mass production standards of yesteryears. The new standard for collectibles now often focuses on rarity and the player’s popularity—factors that Clark has in abundance.
As collectors look for limited-edition, autographed cards, the potential for bubbles in athletes’ card values has become more pronounced. Experts believe that someday, someone might sell a Clark card for $1 million, showcasing how powerful her influence is across the industry.