Part 3/8:
NBA Commissioner Adam Silver addressed the ratings issue, attributing part of the decline to coinciding events like the World Series and a presidential election, which siphoned off viewer attention. While Silver emphasized that such fluctuations are normal and not a cause for immediate alarm, fans expressed frustration over his lack of accountability. Given the league’s massive new media rights deal worth nearly $80 billion, the NBA might not feel the urgency to rectify these issues unless ratings drop to critical lows.