Part 3/7:
Analyzing the Numbers
Sanson highlighted tangible evidence of this decline in interest. Recent statistics showcased a stunning drop in viewership; the NBA's ratings have decreased significantly across major broadcasting platforms. For instance, as of November, ESPN reported a 28% decline in ratings, and TNT had stagnated at roughly 1.8 million viewers per game.
A deep dive into articles from Yahoo Sports and Front Office Sports presented further insights. New viewership trends reflected a lack of cohesion within the NBA itself. Frequent player trades, persistent uniform redesigns, and the league’s pivot towards social justice issues have alienated certain segments of the fanbase, leading to a perception of disorganization and inconsistency.