Part 4/9:
Deion Sanders' hiring at Colorado was a calculated business move — one that drew attention, attracted talent, and brought in crucial NIL (Name, Image, and Likeness) revenue. Supporters of Sanders claim that his charisma and star power could produce similar effects in the NFL, potentially drawing players, corporate sponsors, and renewed interest to the Cowboys franchise. But can retail strategies and PR benefits outweigh the essential question of coaching competency?