Part 2/8:
One prevalent theory posits that the media plays a significant role in shaping perceptions about the NBA. When commentators highlight issues with the league—be it the quality of play, player movements, or other controversies—this can dissuade casual viewers from engaging with the product. The argument is that if critics prominently deem the product "bad," audiences might take their word for it and opt not to watch at all. In this sense, media narratives can be detrimental, reinforcing a negative feedback loop that ultimately affects viewership numbers.