Part 6/8:
The NBA thrives on its star players; however, when a league heavily markets certain athletes—often at the expense of highlighting a broader range—there can be unintended consequences. High expectations placed on marquee names can lead to disappointment when they fail to deliver. LeBron James—often viewed as the face of the NBA—has borne significant weight as fans compare him to past legends like Michael Jordan and Kobe Bryant. As these heavyweights continue to fade into the background, the league grapples with how to promote the next generation while ensuring it resonates with its audience.