Part 5/9:
The A's branding guidelines from November 2024 seem contradictory to recent updates. While they sought a clean break from the geographical names of Sacramento and Las Vegas, the new patch reintegrates these elements. Brazil emphasizes the problematic messaging that emerges from this transition, as the team establishes a clear identity yet simultaneously wants to maintain its historical ties with Oakland.
Concurrently, the move could be interpreted as an effort to capitalize on Sacramento's engagement, a strategy to appeal to fans in a new market—albeit just temporarily as the A's have plans to potentially relocate to Las Vegas. This creates a nuanced situation where the team embraces local identity while expressing reluctance to acknowledge it fully.