Part 2/10:
At the crux of the issue lies the fact that sports leagues and their respective teams possess the rights to the game footage that creators often utilize. The broadcast rights to games are owned by the leagues and are a source of revenue from broadcasting and streaming partners who pay for the privilege to showcase these contests. Thus, when content creators leverage this footage without proper authorization, they undermine the business model underpinning the leagues and their partners. As these creators have grown in popularity and visibility, leagues have begun to tighten their grip on copyright enforcement, leading to a backlash from the creators themselves.