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In recent matchups, the NBA has struggled to draw substantial viewership numbers. For example, the Tiger Golf League managed to attract over a million viewers, while key matchups like Cavaliers versus Pacers and Nuggets versus Mavericks barely eclipsed this figure. The trend indicates a stark reality: many NBA games are failing to reach one million viewers, a benchmark once taken for granted. This decline is not a fleeting phenomenon but a prolonged trend, with ratings down nearly 48% since 2012, representing a significant shift in consumer interest.