Part 6/8:
Shifting gears, Middlecoff reflects on the current popularity of the NFL compared to other sports, especially in light of declining NBA viewership. He recognizes the internet's role in helping the NFL reach unprecedented heights, attributable in part to star quarterbacks whose dynasties have captured public attention. Middlecoff suggests that the nature of football—its once-a-week game schedule—contributes to its sustained popularity, making it easier for fans to engage.