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The Caitlyn Clark Effect: Redefining Women's Sports
The narrative surrounding Caitlyn Clark’s monumental impact on women's basketball has reached an undeniable crescendo. Over the last season, Clark, along with the Indiana Fever, accounted for approximately 45% of the entire broadcast value of the WNBA, resulting in a staggering economic impact of $36 million. The numbers tell a compelling story: her ability to draw viewers is not merely impressive—it's transformative. It emphasizes her status not just as a player but as a driving force in the league.