Part 1/10:
The Mark Cuban Dilemma: Managing PR After a Major Trade
In a surprising turn of events for the Dallas Mavericks, owner Mark Cuban found himself in a position where he had to publicly distance himself from recent controversial trade decisions. Cuban's efforts to portray himself as a hands-on owner were undermined by the backlash surrounding the team's trade activities, prompting him to clarify that he had little to do with the recent moves that left fans and analysts skeptical.