Part 3/9:
Farley hinted at the possibility of strategic partnerships or licensing agreements to enhance Ford's offerings. The potential collaboration with companies like Tesla has stirred much buzz; however, Ford is also considering partnerships with companies like Weo, which is already making strides in the industry. The key takeaway is that Ford is seeking every possible edge in the increasingly competitive EV market.
Furthermore, Farley addressed market concerns over larger retail electric vehicles, noting that customers are unwilling to pay a premium for heavy-duty, less aerodynamically efficient EVs. This admission suggests that Ford may pivot its focus towards smaller electric trucks and SUVs, which he believes are more viable in the current market.