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Australia's potential as a market for the NFL is promising, both in terms of player talent and fan engagement. The Commissioner pointed to successful Australian players in the NFL, such as Jordan Mailata, as evidence of the talent pool. Goodell expressed confidence in Australia’s sports-loving culture: “Australians are sportsmen and they love sport,” he noted. This shared passion for athletics provides a fertile ground for the NFL’s growth.
The upcoming game at the MCG will be supported by an extensive 18-month buildup, allowing for both extensive promotion and meticulous planning to ensure the event resonates with local fans.