Part 1/8:
The New Push for American Identity in Beer Marketing
In a notable development within the beverage industry, Anheuser-Busch’s CEO Brendan Whitworth has initiated a controversial rebranding effort aimed at distancing Bud Light from its recent controversies. The brand has struggled significantly following a marketing campaign featuring transgender influencer Dylan Mulvaney, which sparked massive backlash and boycotts nationwide. In response, Whitworth is urging not just Anheuser-Busch but the entire beer industry to adopt the term “American” in place of “domestic” when referencing beers crafted in the United States.