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Swift’s struggles escalated when former President Donald Trump took to social media to express his disdain, announcing "I hate Taylor Swift" in one of his most viewed posts. This could be seen as a reaction not only to her political stance but perhaps to the broader context in which the public perceives the celebrity political endorsements. The backlash against Swift intensified the divide between her supporters and detractors, further leading to a decline in her fanbase. Reports indicate that she faced significant listener losses and a wave of backlash from her own fans.