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Fredericks highlights that the involvement in transgender issues was a pivotal moment for Bud Light, labeling it as "the straw that broke the camel's back." This might reflect a growing division among consumers, prompting brand-loyal customers to reconsider their choices.
The Aftermath: Loss of Customers and Shareholder Value
The consequences of Bud Light's political maneuvers have been profound. The brand reportedly lost 30% of its customers, which translates to millions, alongside a staggering decrease in shareholder value. Financial statistics reveal a substantial drop in stock prices, now approximately 50% lower than previous highs.