Part 1/9:

The Rise of a New Military Identity

In an era marked by societal shifts and contrasting ideologies, a striking transformation is taking place within the U.S. Army's recruitment strategy — one that leans heavily into a return of traditional masculinity and rugged individualism. As noted by commentator Benny Johnson, this shift was brought to light with the release of a new Army recruitment ad, encapsulated by the slogan, "Stronger people are harder to kill." This tagline leans into a nostalgic image harkening back to a time when the military was perceived as filled with physically formidable and mentally resilient individuals.