Part 5/7:
The pivot towards a technology supplier model highlights Lucid's need to secure new revenue streams amid faltering vehicle sales. However, the optics of such a transition can be damaging. Partnering with legacy manufacturers may add a layer of credibility, but it also raises questions about why a major automaker would need to rely on technology from a struggling EV startup rather than the leading EV manufacturer — Tesla.
Furthermore, Rollinson's vision of having "Lucid inside a Honda or a Toyota" diminishes the brand's image and suggests a lack of confidence in their own offerings.