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The new Disney ad, lasting 59 seconds, features iconic characters and scenes from various franchises, such as Star Wars and Inside Out 2, interspersed with footage intended to evoke a sense of nostalgia. The ad starts with familiar Star Wars characters, C3PO and R2-D2, and presents a hypothetical scenario that questions the significance of these beloved icons: "What if they had never existed?" This is followed by visual references to other significant Disney acquisitions and original content, ultimately suggesting that without Disney, cultural touchstones like The Simpsons would be lost.