Part 5/9:
Unlike the cycles that dominate other semiconductor markets, the FPGA business thrives on long product life cycles. The challenge lies in maintaining consistent excitement as new products are introduced while managing the natural ebb and flow of product adoption. Lattice compares the FPGA market to the analog electronics sector, where products serve various applications over an extended period.
When launching new platforms, it is critical to build customer interest and trust. Lattice's strategic approach has allowed it to innovate quickly while ensuring long-term support and legacy compatibility. This ongoing commitment to quality and innovation attracts customers and helps them secure their place in markets that experience rapid changes.