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B's price strategy, particularly with their $9,600 micro EV, demonstrates a commitment to affordability. By equipping lower-cost vehicles with advanced driver-assisted technologies, the company is sparking what could be considered a "self-driving price war." Such competitive pricing could disrupt the EV market, forcing rivals like Tesla to reassess their strategies.
Industry analysts have lauded this move, noting that if B can produce a capable self-driving system at such a low price point, it could significantly increase their market share, especially in regions where affordability is key for consumers.