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Disney has long been a leader in the theme park industry, attracting over 140 million visitors annually across its twelve parks worldwide. However, recent findings suggest a significant slowdown in growth. According to reports, the attendance growth rate at Disney is now only 1% for certain periods, far below the 6% that was recorded just a year prior. This declining trend raises questions about Disney's pricing strategy, especially as the experience becomes increasingly unaffordable for many families.