Part 5/8:
Adding another layer to the discussion, Stellantis—a conglomerate managing numerous car brands—faces its set of dilemmas. As reported in Automotive News Europe, the upcoming appointment of a new CEO may lead to significant brand restructuring. With a portfolio of about 14 brands, many critics speculate the necessity of such a vast selection, especially with some brands struggling (for instance, Fiat in North America).
The conversation highlighted how brands could face discontinuation based on market performance. With sales figures plummeting since 2015, the pressure on Stellantis to consolidate is mounting, leaving consumers to ponder the future of brands such as Dodge, Chrysler, and Alfa Romeo.