Part 2/8:
This leads to an inevitable question: which brands could face consolidation or even extinction? A recent chart from Reuters highlights the sales contributions of various Stellantis brands, revealing disconcerting statistics. Brands like Alfa Romeo, Lancia, and DS each contribute merely 1% to the overall sales. With Maserati tracking below 1% and Chrysler and Dodge barely making a dent at 3% each, the dilemma becomes more pronounced. The real money-makers, however, are Fiat, PUO, Jeep, and RAM, which bring in the bulk of the company’s revenues. This evokes memories of brands that once had loyal followings but were ultimately phased out, like Plymouth and Pontiac.