Part 4/9:
The tipping point for Reid appeared to be her declining ratings. At a time when viewership for cable news outlets remains fiercely competitive, Reid struggled to connect with audiences. Reports revealed that her ratings sank to a dismal 59,000 viewers within a key demographic on a Thursday night—a number far surpassed by competitors. This trend indicated to network executives that Reid was becoming a liability for MSNBC, fueling the decision to let her go.