If your skill or business is not yet exposed to web3, the very first advantage is reaching a new audience outside the borders of the country you live in, which takes me to advantage #2: business done outside your country's borders does NOT require you to pay taxes. You might also be able to find synergy with someone else, in other words, something you do together that is better than the sum of both separate efforts.
How might we help new members? We can always lead by example and create educational content in written or video format.
Excellent answer, which should actually attract people. Only thing people need is someone taking the lead showing that it is possible.