I feel like a lot of people buy into these projects like portalcoin and co do it because of the hype and no one even cares what they're working on. If you ask the majority who shill they don't even know what its about really.
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These are facts. Some people buy into projects with no knowledge of what they are or no knowledge about the team behind it. The hype around projects influence the investors you have and these days if your hype is good, that's a plus