Sourcing LEO Finance outside its ecosystem is one way of bringing more users and thus more revenue. This strengthens the fact that this community is reliable, it brings trust and makes others onboard.
While I hear a lot of LEO being burned, who does that and can you link a transaction in this regard...?
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It's all about bringing more people to the site - some will stay, some may even join up.
This is the last article I can find about ad revenue. I think it is processed manually by @khaleelkazi. When Ad revenue is received, LEO tokens are bought on market and sent to Null. More Ad revenue = more LEO burnt = increase in price.
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