Agreed so that comes down to a balance of ads over what the person is getting. Also some data collection has to happen IMO in order to show relevant ads to people. I hear both sides of it. 1 people don't like ads because they are so random or off target or 2 they hate ads because there's too many of time. A balance of both and a way to keep things anonymous and not sold will be critical to the success of web3. Relevant ads are going to have to be a requirment to some degree including targeting those ads tot he right people.
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