As an ex charity worker I would advise against it. If you want to appeal to the masses you will need utility, and unfortunately very few charities provide that. I'm not saying you shouldn't though, you do you, but just remember that most charities only exist because people give them money not looking to see any back -- if you want the community to buy into you then we're going to want to see some form of return.
That's just the way it is, sorry man :)
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I get what you are saying . You are right . We gotto make something which profits people .
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