Amazon opens new tab announced a series of largely incremental refinements on Wednesday to several of its artificial intelligence products as it seeks to keep rivals at bay amid a continued investor frenzy over the technology.
The retailer has sought to counter a perception that competitors Google opens new tab, Microsoft (MSFT.O), opens new tab and OpenAI have taken a lead in developing generative AI, which can respond almost instantaneously with full sentences or pictures to complicated prompts or queries.
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They are often overlooked in the AI race but they cannot be counted out. Amazon has a lot of data and basically is funding Anthropic (Claude).