Most definitely the pet industry needs more security and integrity than many other industries as it has been open to abuse. Just thinking about dog food was made up of food waste unfit for human use yet it is more expensive than fresh chicken per kilogram. We cook our own top up food to be added to the dog biscuits as I don't trust the nutrient facts on the packaging.
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that's saddening to see as the trust level for a manufacturer is still yet to the standard whereby consumer will trust on it. Would it be possible for blockchain to solve this as it would somehow capture the value of what are the added nutrients, cross verified by different parties and record in the chain?