I'm also not a designer but yeah I have an opinion lol
I'm not the best fan of gradients, because there are gradients and gradients, each have a vibe and first of all you need to know what kind of vibe you want to put out.
I also have the opinion that high colourful or trending Visual Concept can be WOW at first glance but after that they start to suck. I prefer more minimalist Visual Concept, ironically they are the more difficult to create.
But more than my opinion I would like to know @roelandp's opinion.
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Agreed! Appealing designs can be nice in the beginning, but when you zoom out and get deeper in the timeline when distributing more of them, it can also be as if you were shooting with loose blanks and missing the target.
Sophisticated and well-thought out designs are key for longer term branding (and are alwayssss a good practice to get right from the start). Whether they are minimalistic or full with gradients, as long as there is a pattern and recognition within the designs, it shouldn't matter much, as long as the balance is (always) right.
Less = more (and more time consuming yeah haha)
I'm locked in "Sophisticated" lol not because it is bad but it can have a mean to each of us. Not to say that Sophisticated is the key for some brands and have no mean to others. So, I would leave "Sophisticated" alone :p