It all stems for 2016. Someone had to be blamed for Brexit and Trump, and Facebook was more convenient/insidious villain than Russians.
Zuckerberg didn't help his cause by widely publicised visits to Iowa, which was widely interpreted as preparations for his own Presidential run. And TPTB apparently didn't want another Trump and tried their best to nip Zuckerberg's Caeasarian ambitions in the bud.
What happens with Diem/Libra is just aftermath of bad publicity.
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