This is not a general marketing proposition, I just took the time to help out with a few details that I assure you can contribute a bit.
Anyone can use this very basic advertising campaign.
Because marketing is more complete.
Below I present a strategy to attract people to Hive, based on the problems that occur in traditional social media such as banning, censorship and data manipulation.
To create a marketing campaign you need a lot of money, because you have to reach as many people as possible, but because you don't have a reasonable marketing budget, I present the following strategy:
Background:
Currently, traditional outbound direct marketing is done, commenting directly on the tweets of people who talk about the problem of social media.
Some techniques and tactics are needed to complement it to be more effective.
What should be done to improve the attraction strategy?
First phase
Create a copy for the purpose of Hive and what problems it aims to solve and how, this can be presented in a video and presentation.´
The first thing is to make a call to the Hive communities to join the campaign so that they are aware of the new incorporations and that within their community they talk about the importance of being in Hive due to the problems of the traditional social media.
Organize events related to social media in blockchain as alternatives, involving external communities.
If possible create small, face-to-face events in countries where you can to generate engaging content that builds trust.
Improve the experience of users who are already on Hive, so that they can recommend Hive and can be testimonials.
Second phase:
Improve the SEO about Hive, creating content in different social networks so that people who are interested in Hive or can find more information positioned, for this should be created at least 2 content map.
The generic content map should be managed with a strategy where content related to different relevant topics about Hive is generated as an alternative to traditional social networks, for example:
- 3 Alternatives of social media in blockchain
- What to do if I get blocked on Twitter
- Social networks in blockchain the new way to communicate without censorship
- Take care of your data in traditional social networks
- Twitter continues to block its users
Also, it is possible to publish informative content, talking about people who have been affected by the censorship policies of Twitter.
The important thing is to provide value to the viewers and to get the information that will attract them and encourage them to investigate further.
Map or funnel of content on Hive, you must apply the technique of inbound marketing to create content related to Hive, respecting the attention of viewers, not to generate direct marketing, you must create a specific connection with each user profile we want to bring to the blockchain.
- Create video marketing, ebooks, post writings, among others.
- The important thing is to create a system to attract, convert or involve and finally retain.
- The attraction phase is very important to have content that generates awareness and that people can evaluate and validate the potential of Hive.
- For retention, a protocol must be created to monitor new users, in order to measure the effectiveness of the campaign in the medium term.
3 Phase (Optional)
Create landing pages that allow us to create databases of people who are interested in Hive.
There you can host video about Hive, ebook, reports about Hive, publication templates, among other things
Key points for the execution of any strategy.
- Be clear about the objective and purpose.
- Define the target audience ( Mini market study)
- Creating groups that help with the execution of the plans that are autonomous with the principle of having more agility, is considered a system of inverted pyramid management.
- The action above all, avoid meetings and group conversations for more than 30 min, therefore it must create an effective communication.
- Convene people who want to collaborate (graphic designers, content creators, marketers, grown hackers, influencers, developers, among others)
- Testing, measuring and improving with speed will help us reduce all the friction that new users may have when joining Hive.
Consideration:
Due to the lack of budget and time of the people who join to collaborate with this small strategy, the positive results can last a little longer.
The applications must collaborate with the communication, since they are the main product and so the technical support must support.
Each phase mentioned here should be developed further.
I am not a marketing expert, I do all this based on my experience working for 3 years in the area of marketing and neuromarketing with blockchain projects.
https://www.linkedin.com/in/enrique-vee-64861118a/
You are free to give a comment.
Might sound dumb but i think a basic animated video showing people what hive is and how it works, how you use it and get paid, where the money comes from would go a long way. That and a wallet that is simple. Sure we have Hive wallet here but it has about 10 thousand keys to look after, backup accounts etc.
Yes, even I can help build that, do that beforehand in EOS and other projects where I've collaborated.
An easy video I made for 3speak in Spanish
Yeah, hard to make a simple video about all of that, I like this guide to get started.
More info why you see this.
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¡Thanks!
HIVE needs marketing!
I agree
Hello @enrique89, thank you for taking the time to write this. I have some ideas to promote HIVE, and I'm currently working on a surprise that I may show in some days/weeks. There are so many things that we can do to onboard users here. We need investors, developers, and content creators. I think that we also need a way to compensate content consumers that do not have the possibility to be curators.
Oh thank you for your comment and I already want to see these proposals. It takes many volunteers to create a neural matrix marketing campaign, which contributes to low-cost growth.
Greetings friend.
Some good ideas mate. Anything I can help with I'm all body lol.
It takes a bit of everything! Perhaps more content consumers since they are the ones that motivate content creators to keep bringing content to the platform.
We must be aware of the difference between a CONTENT CREATOR and the one who publishes by sharing a photo or thought.
The content creator seeks to attract attention or create entertainment with its content which is directed to a specific community.
Common users post for themselves and perhaps friends or just to convey what they do every day.
It would be great if the Content Consumer is rewarded in some way, especially those who do it Organically and offer value to the platform.
It is a thought that I have touched on in some of my posts.
All ideas are great, you just have to execute correctly. @eddiespino
Yes, good ideas, it is very important to have good content creators in order to create more communities of readers.
Everything goes hand in hand, creators do their work and consumers value that work.
Old school tactics, work on inbound marketing instead
Yes, this is something very basic because I think that all the bases must be created before doing a Google Ads or Facebook campaign. Such as:
Expand the existing market.
Study what trend we want to create and in sync.
Among many other things.
We can draw on initial startup models to start, Japanese and Silicon Valley style.
I also don't believe giving money to places like Facebook and Google ads is the answer at all. Those are the platforms we are looking for people NOT to use why fuel them more?
Inbound marketing is creating content that others share on those platforms for free and draws the right people over to Hive and LeoFinance etc. We don't want to be teaching people what crypto is and how it all works we want the people already vested into it and understand it. Much less of a learning curve.
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Yes, it is a good opinion, but you can make use of those networks where there are millions of users for brand recognition and work on inbound marketing for SEO
Greetings very good publication, especially the idea is very good, I am ready to collaborate, in fact I do not know if I have not searched well but I have not found material such as short videos or something like that to share in different social networks like Facebook or twitter would be very good, I personally every time I make a publication I post it in my traditional social networks in order that someone asks me about Hive, it has worked, but as you mention it would be better a more focused material and directed to Marketing.
Translated with www.DeepL.com/Translator (free version)
Much remains to be done but we must start now, thank you for your willingness.
@enrique89 I find this proposal very interesting and I strongly disagree with the approach of this post, I start from the idea that it is extremely interesting necessary to start to realize ideas like this for the good of the community, and I love the dedication that you put, for my part I can collaborate, I give my knowledge available, I am a graphic designer and motion graphics, I can take some time out of my schedule to help Hive.
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I am pleased that you are willing to collaborate, I do think that an initial approach should be made to innovate with the ideas and look for a course that does not take off.
You can find me on discord: enrique89#8667
Some great ideas. I am calling over @traciyork and @jeanlucsr who are both involved in some Hive marketing initiatives.
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Yes, they are great. Thanks for comment
Enrique my man, you know you have all my support. Anything I can help you with, it would be my total pleasure. Best of lucks brother.
Gracias campeón eres un crack.
Great idea, i like this one, thanks for sharing
Thank you for your comment.
Great suggestions! Surprised to see the proposition for landing pages as I am already working on a landing page of a kind for HIVE and hope to be able to share some news soon on @instututfi profile.
Keep up the great work!
That's great, we need a lot of action. I wish you all the best. I'll be watching
This proposal is fabulous @enrique89 , it has a very good focus. Thank you very much for your effort. If I can help you, you can count on my support.
It is a very basic and general approach but it helps many to establish new marketing channels.
I have an idea. I haven't tried it myself yet, but I've thought about it and think I've just decided to seek permission to test it.
There's an investigative journalist who's work I follow I'd like to get into Hive, but I haven't been able to dazzle him enough to give it a look. I did create an account for him and secure his name on the chain. I haven't checked lately but I imagine he hasn't changed the keys.
I'm thinking of asking his permission to link his work into hive under his account, link his tweets to dapplr, things like that.
If he's ok with it I'll try to dedicate a little bit of time each day or at the very least weekly to updating. Once his followers and holdings grow large enough I'll have his attention.
How about that? Everyone pick one person who's work you follow and you can likely reach via twitter and start an account in their name. Reach out and tell them you've done it and would like to transfer it over to them so they can begin earning additional income on their posts.
If they don't show interest ask to post their work on their behalf.
Until they take over the account leave the funds alone, but periodically update them on how much they have sitting their and use the opportunity to remind them of the benefits of staking.
Any one see any flaws or have anything to add? I'd like to hear it!
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The best thing to do is for that person to enter HIVE and share their content, as they are rewarded, write to them and show them the HIVE ecosystem.
It is that the tasks and marketing effort is difficult, a very important aspect is the metrics and when creating a campaign you must create reports and a model of constant innovation strategies, in the different modules that you can create or multi-strategies.
The popular chart:
Strategies vs cost
To evaluate the correct path of adoption.
If companies spend millions of dollars on marketing I think it is the oxygen of the company, but when they have defined the business model.
But the truth is that Hive should start creating more complex marketing initiatives.