It is that the tasks and marketing effort is difficult, a very important aspect is the metrics and when creating a campaign you must create reports and a model of constant innovation strategies, in the different modules that you can create or multi-strategies.
The popular chart:
Strategies vs cost
To evaluate the correct path of adoption.
If companies spend millions of dollars on marketing I think it is the oxygen of the company, but when they have defined the business model.
But the truth is that Hive should start creating more complex marketing initiatives.