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Yes. That is what the BIG GUNS are doing. Again and again. Do it, or forget to be #1 in the contest. #1 in the world.

If your summary efficiency is higher (best receiving gear, best TX power, best gain and selectivity from antennas ) - you get less limitations to push your personal capabilities to the very edge. To the TOP. #1.

Ham Radio contesting is a struggle against other ham rivals, PLUS against the MOTHER NATURE.

Great hobby.

Supper challenging.

So, it's a competition