I think a big part of it is we don't have a team that communicates to the publications and has a relationship with them. Most companies have a department just for that. Journalists sit at home and pick up on or are fed stories inorganically these days and we just aren't that organized. They don't go out and find them anymore. That's a fault of decentralization, though Hive is set up in a way that can happen.
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The main reason is "where do you buy the coin??"
Ask the avg US cyrpto investor and they can not find a way to purchase.
These keeps us out of any web3 story.