the problem is also there is a company "Hive Blockchain" and unfortunately if you search for hive on google, you find this company before Hive on the results. SEO of some Hive is not really the best. Of course there are other search terms where Hive is way better. And since we are a good blogging platform with a lot of different topics we can gain good google search results on a lot of different search words.
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This is where front-ends can really help. peakd, leofinance, stemgeeks etc. The more niche, the easier to find in results. Tokenized communities are the future of Hive imo, and will be a blackhole for network effects. Until then, weird haircut phase