Sure. I think for one thing, our UI needs to be better than what is in web 2. Then, maybe some engaging content that brings value is important to hold new users attention. Yes I like the idea of being a news spot, but we can do much more. for example, not everyone would be here for long if its just news stuff. So a variety of attention-grabbing activity is important.
And we can always talk about engagement and making this place buzz. Seems to be too cold often.