I'd just always encourage online businesses to consider what would happen to their bottom line if they were deplatformed by their primary Web2 social platform.
Onboarding followers from Web2 to Web3 such as onto a Hive account is a simple risk mitigator for their business that doesn't take much effort.
They don't have to stop posting to Web2.
Just use a Web3 Hive account as a base for their content and audience.
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That really sound good onboarding from web2 into Hive