They have a plan definitely, but we all know that these price things can't be 100% correct, so I think all those new things coming out might just be to substance things until they bring the final blow or something, with their current focus it looks like they are wanting people who are investors from other blockchains to know that something fishy is happening, and try to poke to everywhere they can before things changes up, I feel there is something big but they have to get enough cards and stuffs to stand the crowd.
All this should help out in some way or another, but for the record I keep I see things, they got people from their own blockchain looking at Splinterlands, and people from other blockchains both big and small looking, and big gaming companies looking and then people from other outside non-profit gamers hearing about it. It's a matter of time before things turn into the MOAB.