Nick that's very key. We've really got to be proactive with crisis. We don't wait till it happens, we agree that it's a sure aspect of every business and project so we put things in place ahead of time.
In this age of socialmedia, brands leverage Crisis to further the reach of their brand. In fact, some brands intentionally stage a crisis to gain media coverage and that gives them a wide publicity. In all, we can leverage Crisis moments to our advantage.
You raised a very valid point here. The founder's emotions should not overwhelm the projects goals.
We should loud it more because this actually result to crises which are not always easy to solve.
Nick that's very key. We've really got to be proactive with crisis. We don't wait till it happens, we agree that it's a sure aspect of every business and project so we put things in place ahead of time.
In this age of socialmedia, brands leverage Crisis to further the reach of their brand. In fact, some brands intentionally stage a crisis to gain media coverage and that gives them a wide publicity. In all, we can leverage Crisis moments to our advantage.