For some reason, I was thinking of Yotta bank. They gamified the experience because it doesn't really give you that much interest. In a way, they want people to come back daily to try out the lottery. If you win the lottery, which is kind of likely, I think the interest rate evens out to be around the same as an online bank. I never used it but I do remember seeing some ads for it.
You are viewing a single comment's thread from:
I don't know of Yotta bank, but the best thing that could happen to them was gamifying the experience if you ask me. I think it creates amazing retention. All these things they offer actually helps or gives a different purpose to them
Yea. I know a few friends who got into it. They checked the application every single day and were celebrating their winnings. They even showed it off on social media when they got something good. It's the best marketing.