I don't know of Yotta bank, but the best thing that could happen to them was gamifying the experience if you ask me. I think it creates amazing retention. All these things they offer actually helps or gives a different purpose to them
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Yea. I know a few friends who got into it. They checked the application every single day and were celebrating their winnings. They even showed it off on social media when they got something good. It's the best marketing.