It's hard to really tell what is a good post and I just go with whatever I can. I do reward the people who do show up to my posts and engage. In a way, I want people to engage but it's hard to really know what will hit or not. I was bothered at the start because nobody noticed me but it has changed slightly over time because whatever happens is whatever happens.
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There is luck involved, but there are also the other factors like topic and readability and stuff. There are a couple curation projects that look for various content (some better than others) to vote, but it doesn't seem to translate into building engagement for those accounts.