I'll definitely check out #ProjectBlank !
People simply arent accustomed to using keys. That is something we cannot help people past.
This is where I disagree with you :)
My background is in digital marketing, and more recently education. We might not be able to help the general world population get used to using keys, sure. But if the mid-term goal is to get Hive to 100K active accounts, I 100% guarantee you there's a tech-savvy, key-ready population out there that either:
- Understands web3 but simply has not discovered Hive yet
- Has not tried web3 but is absolutely savvy enough to dig in, if only they had a solid onboarding opportunity. I'm active in a web2 community of thousands of smart content creator specialists, and the appetite to learn web3 grows there every damn day. Soooo what if it was HIVE that met that need for those folks?
Of these two audiences, I have no idea what the population size is, but I'd guess its way, way bigger than 100K, all across the world. So the mission would be to spend some DHF funds to convert some small % of that. That feels more than possible with the right approach.
Already been funded. There is a marketing project that the DHF funded.
How have the results been?
Again you list your targets but for what? Investors. Gamers. Bloggers. Short form content. Sports fans.
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Can you send me a link to that funded project? I'm not familiar with it or the results. I had heard of one that was approx. 30K HBD, which represents less than 0.1% of the total fund power (aka a drop in the bucket).
Further segmenting those two audiences I mentioned would be part of the approach for sure! My comment wasn't an attempt to lay out the entire strategy. 😉
But since we're on the topic, I'll share a little more:
Everything you listed does align with where Hive has seeded success. In the v1 of my framework I'm looking at reframing the idea of Account Based Marketing (ABM) towards Community Based Marketing (CBM). Specific campaigns would target both web3 and web2 communities that demonstrate a high level of technical proficiency (i.e. they'd grok the idea of private keys and custom tokenized economies).
Those campaigns would be tailored to each community, and each would involve a specific landing page and/or onboarding process.
CBM costs per community would involve:
ROI and success would involve and draw on the methods you've outlined in your post here. If such campaigns can net, say 1,000 new Hive users in 8 weeks, there should be a quantifiable return on that activity.
I cant find the link but it is done by Lordbutterfly. Check his blog since it might be in there.
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